{"id":21613,"date":"2024-01-30T13:02:18","date_gmt":"2024-01-30T12:02:18","guid":{"rendered":"https:\/\/lokalmagasinet.no\/?p=21613"},"modified":"2024-01-30T13:04:15","modified_gmt":"2024-01-30T12:04:15","slug":"klimaendringer-pavirker-salget-av-polvarer","status":"publish","type":"post","link":"https:\/\/lokalmagasinet.no\/?p=21613","title":{"rendered":"Klimaendringer p\u00e5virker salget av polvarer"},"content":{"rendered":"

\"\"(Publisert 30.01.24) Vinmonopolet solgte 95,6 millioner liter i 2023, 1,8 prosent mindre enn \u00e5ret f\u00f8r. – Nedgangen er som forventet fordi salget fortsatt normaliserer seg etter pandemien. Full stopp i taxfree og grensehandel, samt betydelig redusert skjenking, f\u00f8rte til en historisk vekst under pandemien.<\/strong><\/p>\n

Det sier presseansvarlig i Vinmonopolet, Jens Nordahl. M\u00e5lt mot 2019, som var siste normal\u00e5r, er veksten p\u00e5 16 prosent. Det som bidrar til \u00e5 forklare veksten fra 2019 er folkevekst, redusert innreisekvote p\u00e5 vin fra 2021, men ogs\u00e5 f\u00e6rre reisende.<\/p>\n

– I \u00f8konomisk usikre tider er det ikke uvanlig at forbrukerne flytter endel av konsumet til hjemmemarkedet. Ogs\u00e5 dette kan bidra til \u00e5 forklare veksten sammenliknet med\u00a0 2019, tilf\u00f8yer Nordahl.<\/p>\n

Et annet trekk ved 2023 er at alt med bobler stadig \u00f8ker i popularitet. Dette gjelder b\u00e5de musserende, \u00f8l, sider og alkoholfrie alternativ,<\/strong><\/p>\n

R\u00f8dvin er fortsatt klart st\u00f8rste kategori med 42 prosent av salget, men varegruppen hadde en nedgang p\u00e5 2,2 millioner liter eller 5 prosent. Dette har v\u00e6rt en trend siden 2005 da r\u00f8dvin n\u00e5dde sin historiske topp med dr\u00f8yt 58 prosent av salget, sier Nordahl.<\/p>\n

Kategoriene som vokser over tid er de \u00ablette og lyse\u00bb som hvitvin, musserende, ros\u00e9vin, \u00f8l, sider og alkoholfritt.<\/p>\n

– Vridningen mot kategorier med lavere sukker-, alkohol- og kaloriinnhold skyldes nok b\u00e5de trenden om \u00e5 v\u00e6re bevisst p\u00e5 det man spiser og drikker, men speiler ogs\u00e5 klimaendringene. Varmere klima favoriserer salget av lette og lyse kategorier, sier Nordahl.<\/strong><\/p>\n

For f\u00f8rste gang i historien ble det solgt mer enn \u00e9n million liter alkoholfrie drikker i l\u00f8pet av ett kalender\u00e5r. Kategorien vokste med 20 prosent og stoppet til slutt p\u00e5 dr\u00f8yt 1,1 millioner solgte liter.<\/p>\n

Views: 95<\/p>","protected":false},"excerpt":{"rendered":"

(Publisert 30.01.24) Vinmonopolet solgte 95,6 millioner liter i 2023, 1,8 prosent mindre enn \u00e5ret f\u00f8r. – Nedgangen er som forventet fordi salget fortsatt normaliserer seg etter pandemien. Full stopp i … <\/p>\n

Les merKlimaendringer p\u00e5virker salget av polvarer<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-21613","post","type-post","status-publish","format-standard","hentry","category-aktuelt"],"yoast_head":"\nKlimaendringer p\u00e5virker salget av polvarer | Lokalmagasinet.no<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lokalmagasinet.no\/?p=21613\" \/>\n<meta property=\"og:locale\" content=\"nn_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Klimaendringer p\u00e5virker salget av polvarer | Lokalmagasinet.no\" \/>\n<meta property=\"og:description\" content=\"(Publisert 30.01.24) Vinmonopolet solgte 95,6 millioner liter i 2023, 1,8 prosent mindre enn \u00e5ret f\u00f8r. – Nedgangen er som forventet fordi salget fortsatt normaliserer seg etter pandemien. Full stopp i ... 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