{"id":21995,"date":"2024-02-17T13:46:24","date_gmt":"2024-02-17T12:46:24","guid":{"rendered":"https:\/\/lokalmagasinet.no\/?p=21995"},"modified":"2024-02-17T22:03:28","modified_gmt":"2024-02-17T21:03:28","slug":"fra-opplagstall-til-digital-total","status":"publish","type":"post","link":"https:\/\/lokalmagasinet.no\/?p=21995","title":{"rendered":"Fra opplagstall til &laquo;digital total&raquo;"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1874 alignleft\" src=\"https:\/\/lokalmagasinet.no\/wp-content\/uploads\/2021\/03\/journalism1_200-e1651420362191.jpg\" alt=\"\" width=\"100\" height=\"122\" \/>(Publisert 17.02.24) Opplagstallene for norske aviser er ikke hva de var f\u00f8r den digitale revolusjon. Da speilte de, rimelig n\u00f8yaktig, hvor mange betalte eksemplarer av papirutgaven hver avis hadde hvert \u00e5r.<\/p>\n<p>Punktum. Etter hvert kom ogs\u00e5 opplagstall for f\u00f8rste og andre halv\u00e5r. S\u00e5 ble det &#8211; i alle fall for oss i bransjen &#8211; interessant og noen ganger spennende \u00e5 f\u00f8lge med.<\/p>\n<p>Riksaviser, regionale aviser og lokalaviser var det mange av, da som n\u00e5. Og noen steder i det lange og rike avislandet v\u00e5rt ble det startet nye produkter. Prim\u00e6rt nye lokalaviser, i distrikt der \u00e8n avis hadde v\u00e6rt ener\u00e5dende i mange generasjoner. Eller der \u00e9n av to hadde v\u00e6rt n\u00f8dt til \u00e5 legge inn \u00e5rene.<\/p>\n<p>I DAG ER DET temmelig annerledes. Tallene som ble presentert i g\u00e5r &#8211; p\u00e5 nettstedet <a href=\"https:\/\/medietall.no\/\">medietall.no<\/a> &#8211; opererer med begrepet Digital total. Det blir forklart som &laquo;gjennomsnittlig daglig dekning&raquo;. Og <em>&laquo;ikke antall lesere for en gjennomsnittlig utgave&raquo;.<\/em> Alt kvartalsvis.<\/p>\n<p><strong>Javel. Her er tallene for noen aviser i v\u00e5rt distrikt for 4. kvartal i fjor og \u00e5ret f\u00f8r .<\/strong><\/p>\n<p>Nr. 52: Moss Avis 25.036, mot 24.872 \u00e5ret f\u00f8r.<\/p>\n<p>Nr. 76: \u00d8stlandets Blad (Ski) 13.076, mot 15.928 \u00e5ret f\u00f8r &#8211; en betydelig nedgang, alts\u00e5.<\/p>\n<p>Nr, 94: Akershus Amtstidende, 9837 mot &#8230;.. i fjor.<\/p>\n<p>Nr. 142: Vestby Avis 4629, mot 3951 i fjor.<\/p>\n<p>Nr. 165: \u00c5s Avis 2417, mot 2222 i fjor.<\/p>\n<p>Nr. 171: Svelviksposten, 1854 mot &#8230;. i fjor.<\/p>\n<p>Nr. 119: R\u00f8yken og Hurums Avis 6451 mot &#8230;. i fjor.<\/p>\n<p>I statistikken finnes ogs\u00e5 tall for papirutgaven og blant annet for lesere p\u00e5 mobil og nettbrett.<\/p>\n<p>(Oppdateres.)<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Views: 96<\/p>","protected":false},"excerpt":{"rendered":"<p>(Publisert 17.02.24) Opplagstallene for norske aviser er ikke hva de var f\u00f8r den digitale revolusjon. Da speilte de, rimelig n\u00f8yaktig, hvor mange betalte eksemplarer av papirutgaven hver avis hadde hvert &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Fra opplagstall til &laquo;digital total&raquo;\" class=\"read-more button\" href=\"https:\/\/lokalmagasinet.no\/?p=21995#more-21995\">Les mer<span class=\"screen-reader-text\">Fra opplagstall til &laquo;digital total&raquo;<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,38],"tags":[],"class_list":["post-21995","post","type-post","status-publish","format-standard","hentry","category-aktuelt","category-presse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fra opplagstall til &quot;digital total&quot; | Lokalmagasinet.no<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lokalmagasinet.no\/?p=21995\" \/>\n<meta property=\"og:locale\" content=\"nn_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fra opplagstall til &quot;digital total&quot; | Lokalmagasinet.no\" \/>\n<meta property=\"og:description\" content=\"(Publisert 17.02.24) Opplagstallene for norske aviser er ikke hva de var f\u00f8r den digitale revolusjon. 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